Preventing tires from polluting the environment

Indosole

Recycled footwear company

Working relationship period: Oct 2016 – Now

Short description of services:  Marketing consultancy  & execution of technical strategies using Facebook Retargeting based, gathering information from a website (Using a Facebook Pixel), Mail-chimp and to improve our Melon’s core value: customer experience. This inevitably brought an increase in conversion rate and online revenue, which was constantly measured and seek to be improved.

Indosole is a certified B Corporation — one of over 1,000 companies using business as a force for good

Facebook Campaigns

After the Facebook remarketing and retargeting it was the fun began. Tweaking the ads, playing with different content, different images, different rules, doing A/B testing and measuring conversion of the each ad created. The results you can achieve are amazing and also keeps the marketing costs relatively down since you are speaking to the same people you spoke before, so this raises the conversion rate quite considerably.

Ads Management

Google AdWords

Goal

To generate impressions based on chosen keywords, this will quickly generate more traffic and sales. It won’t directly affect SEO, but it will increase brand awareness and it will indirectly get the name out there and therefore influencing SEO.

– Let’s not forget that Google is a company and one of its main revenue streams comes from Adwords. Who would that benefit?

Method

SEO RESEARCH: Based on the keywords Indosole is ranking, check and analyze what the competition is doing to get there. Define the top 10 competition companies. Study their strategy on backlinks using premium software.

SEO DEEP KEYWORDS RANKING STUDIES: Define the best 50 keywords to rank based on Google search volume and trends. This will be defined based on average sales volume, cost per click and competition authority on the different each keyword/long tails. How far is Indosole from ranking on the top and how feasible would be to get there? How much traffic we could gain from improving SEO based on the search volume and potentially how many sales this could impact on your revenue.

Facebook Campaigns

Goal

To increase sales, build the community around {client_name} that will increase brand awareness, will help users find a solution bringing value to them (increases virality) and improve SEO by being mentioned and doing link building.

Method

Creating facebook campaigns that work together with the content strategy targeted to new and old visitors improving new stream and also conversion.